The rich rosy red, 4" flowers will first catch your attention. Then, you'll delight in its subtle fragrance and the butterflies that flit around the blooms with the distinctive centre cones. These double pom-poms won't lose their gorgeous redness as they age, even after long exposure to sunlight. They keep their colour all season long!Echinacea purpurea 'Double Scoop™ Raspberry' PP23117